Latest Podcast now published - How to Design a Sex Toy

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Ever wondered about the secret sauce that turns a spark of an idea into a tangible, market-winning product? Wayne from E-Stim Systems is here to lift the veil on the alchemy of product development. From a simple scribble in his little black book to the thrill of seeing the final product on the shelves, Wayne walks through the meticulous yet playful journey of innovation. He unveils how customer feedback, including those painful-to-hear critiques, serves as a cornerstone for the continual improvement of E-Stim gadgets. Tune in to learn how the voice of the consumer becomes the catalyst for our evolution, and how our three golden rules of development—enhance, serve, and profit—inform every decision, be it upgrading our Series 2B or choosing the next game-changer to launch.

You'll hear firsthand the trials and triumphs faced when bringing original designs to life, as we recounts the odyssey from brainstorming to 3D modeling, and from prototyping to the final reveal. Discover the sting of imitation and the passion that drives us to outpace copycats, ensuring that quality and originality remain the hallmarks of what we do. We share tales of learning from failure, the necessity of thorough testing, and the unexpected influence of product reviewers, proving that the path to perfection is paved with perseverance.

Finally, we pull back the curtain on a strategic approach to product launches and unwavering customer support. We're all about timing our releases with precision, guaranteeing we're fully stocked and ready to wow at just the right moment.

We talk about emphasizes the importance of supporting and enhancing our existing lineup to keep even our oldest products from becoming yesterday's news, as well as providing insight into our decision to focus on in-house expertise over outsourcing design and highlights how every strategy we implement is designed to fortify company integrity and fortify the trust our customers have in us.